Know what to watch for when reading pet food labels. These red flags indicate a brand that's cutting corners, hiding the truth, or just doesn't care about your dog's health.

🚩 Vague Protein Sources

What to look for: "Meat meal," "poultry by-products," "animal digest," or "meat and bone meal"

Why it's bad: If they won't tell you which animal it came from, there's a reason. "Poultry" could be chicken, turkey, duck—or all three mixed together from different batches. Transparency starts with knowing what's actually in the bag.

🚩 Ingredient Splitting

What to look for: Multiple forms of the same ingredient listed separately (e.g., "corn," "ground corn," "corn gluten meal")

Why it's bad: This tricks you into thinking protein is the first ingredient when corn is actually the dominant component. If you combined all the corn varieties, it would be listed first—which is why brands split them up.

🚩 Controversial Preservatives

What to look for: BHA, BHT, ethoxyquin, propylene glycol, TBHQ

Why it's bad: These synthetic preservatives have been linked to health concerns in multiple studies. Natural alternatives like mixed tocopherols (vitamin E) and rosemary extract work just fine—if a brand cares enough to use them.

🚩 Artificial Colors

What to look for: Blue 2, Red 40, Yellow 5, Yellow 6, or any numbered color additive

Why it's bad: Dogs don't care what color their food is. These dyes exist purely for human perception—and some have been linked to hyperactivity and allergic reactions. There's zero nutritional benefit.

🚩 "Globally Sourced" Claims

What to look for: Vague sourcing language like "premium ingredients from around the world" or "globally sourced"

Why it's bad: This is corporate-speak for "we won't tell you where it comes from." Quality brands disclose their ingredient origins because they're proud of them. Opacity breeds recalls.

🚩 Generic Manufacturing

What to look for: No mention of where the food is made, or references to "co-packing" without naming the facility

Why it's bad: If a brand doesn't own its manufacturing, it has less control over quality. Many recalls trace back to contract manufacturers producing for multiple brands. You deserve to know who's actually making your dog's food.

🚩 Marketing Over Substance

What to look for: Buzzwords like "holistic," "natural," "premium," or "gourmet" without specifics to back them up

Why it's bad: These terms are largely unregulated in pet food. A brand can slap "premium" on a bag of corn and chicken by-products. Look past the marketing—read the ingredient list.


How to Use This Guide

When evaluating a new pet food brand:

  1. Read the ingredient list, not just the marketing on the front of the bag
  2. Count how many red flags you spot
  3. Check if the brand meets our four quality standards
  4. Make an informed decision based on facts, not feelings

Found multiple red flags? Move on. Your dog deserves better than deceptive marketing and corner-cutting ingredients.